Heineken to launch Pure Piraña in Europe too

Heineken plans to introduce its Pure Piraña hard seltzer to the European market this year. At first the brand will be available in Austria, Ireland, the Netherlands, Portugal and Spain, with other markets joining throughout the year and in 2022. Pure Piraña targets a modern generation of consumers: it is a refreshing and tasteful sparkling water with alcohol and only 92 calories.