Over 40% Of Global Consumers Restrict Consumption Of Animal-Based Foods: Euromonitor
New data from Euromonitor has found that while the percentage of consumers following strict vegan and vegetarian diets remains small, those restricting animal-based foods to some degree now account for 40% of global consumers.
It found that the UK and Australia boast the highest percentage of consumers that declare “I have an animal -product eating restriction”, with more than 45% of consumers adopting this stance.
The worldwide average is 42%.
ESM
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