Then the doctor came…

In recent years several trends have emerged in the functional food category. Protein intake is becoming increasingly popular, as a growing number of consumers see protein as synonymous with healthy eating. Consumers have access to protein in three forms: powders, drinks and bars. Protein bars are dominated by trends favouring “clean” and “healthy” ingredients. Our group is currently developing a multilayer protein bar, filled with real chocolate. //

There is a clear upward trend in the functional food category – both nationally and internationally. Consumers are becoming more conscious and their awareness is creating complex demands. However, in the face of inflation awareness also means financial consciousness on the part of consumers. We have decided to keep our prices close to what shoppers are used to as long as we can, so that our dedicated customers don’t have to give up buying the products they have grown to love over the years. //

Our company’s objective is to add new and innovative products to our portfolio. As a result of this, our private label high protein rice pudding was born. High protein diets have become popular in recent years, thanks in part to the fact that high protein foods and drinks increase the feeling of fullness, help to increase muscle mass during exercise, and assist in regeneration after training. In addition to its high protein content, the product is low in fat and contains no added sugar. //