A new generation of cleaners?

By: Trademagazin editor Date: 2023. 04. 25. 13:46

As the financial advisor in RTL’s business television show Among Sharks, K&H rewarded Cleanspire with a HUF 1m mentor programme for their innovative solutions to replace cleaners marketed in a plastic bottle.

This article is available for reading in Trade magazin 2023/5

According to Eurostat, we produced 359 million tonnes of plastic waste in Europe in 2018, and 40% of this was used packaging. Cleanspire can reduce this quantity by selling just the active ingredient of the cleaner, in powder and effervescent tablet format, in paper packaging. Cleanspire will use the money they won to implement an educational marketing campaign about green cleaning products. //