Customer experience and sustainable solutions: PENNY’s successful year

Last year PENNY opened eight new, modern and energy-efficient stores, investing more than HUF 14bn in development – by the end of 2024 there were 238 PENNY stores.

Shoppers can now order from PENNY in every town where foodora’s delivery partners are available.

PENNY paid special attention to the development of its private label products, which resulted in the revamping of nearly 150 products in the Karát and Dárdás cold cuts range. Café Time products were launched, the PENNY to GO convenience range was expanded and the Trijó breakfast brand was relaunched. Nearly two-thirds of PENNY’s product selection comes from domestic suppliers and more than 600 of its private labels carry the Hungarian Product label. Last year PENNY began a long-term collaboration with chef Richárd Farkas. PENNY saved more than 2,000 tonnes of food in 2024, distributing it among families in need through the Hungarian Food Bank Association. (x)