Asahi on the hunt for overseas acquisitions

By: Trademagazin editor Date: 2024. 02. 27. 09:41

Asahi is looking for merger and acquisition opportunities in the US and overseas to quadruple overseas sales of its flagship Super Dry beer by 2030.

The beverage giant took a step towards that goal last month when it said it was buying Wisconsin-based Octopi Brewing, which will allow it to manufacture Super Dry in the United States rather than importing the beer from its European factories.

For the time being, the company is looking at M&A opportunities in emerging markets in Africa, Asia and South America, Asahi President Atsushi Katsuki told Reuters, citing an absence of good U.S. targets.

Katsuki acknowledged investor concern that Asahi did not have much of a presence in the United States.

“The U.S. would be the largest market for us in terms of beer and it’s the only growing market among developed countries in terms of population,” he said.

But while U.S. market is huge in terms of potential growth, more takeovers by Asahi there were unlikely to happen until next year at the earliest, he added.

North America accounts for just 6% of Super Dry’s overseas sales, which currently stand at about 2 million hectolitres (52.8 million US gallons).

Asahi is among a number of Japanese companies seeking growth in the United States.

Spurred on by the need to seek growth outside of their shrinking, ageing home market, Japanese firms went on an overseas buying spree worth 8.1 trillion yen ($54 billion) last year, the most since 2019, according to LSEG data.

“It’s no longer an environment where acquisitions are made simply for economic value. Sometimes it’s necessary for a company to take on a little too much in order to transform itself,” Katsuki said.


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