Employer Branding Conference

By: Trademagazin Date: 2024. 05. 23. 13:00

On June 5, the Hungarian Marketing Association and MarketingArt will organize the first joint Employer Branding conference in the Pasarét Community Hall. Retention still resonates as the best form of recruitment. But is there such a thing as a loyal employee? Maybe you wanted a job? Why do employees choose well-constructed employer brands? What makes recruitment and retention effective? Trade magazine is the media sponsor of the event.

Employer Branding is the process during which the current and desired personality of the organization is mapped, then the awareness of these values, implementation and operation of these values in marketing activities and communication, the formation of the missing but necessary values, and the development of the incomplete values take place.

The measurable results of successful Employer Branding support the company’s positions in terms of planability, recruitment and retention numbers, and increased efficiency, and ultimately can also be seen in the company’s overall results.

Employer Branding requires complex thinking, methods and activities during the HR, marketing and communication activities of companies, with special expertise and attitude.

The fast-paced world demands new and faster solutions from professionals, and at the same time they have better tools at their disposal, but do we use them…

The purpose of the conference is to provide professional support for the Employer Branding activities of businesses and organizations and to facilitate their activities.

What can be expected: practical, practical solutions, the presentation of the expected near future, the opportunities inherent in Employer Branding and the introduction of good practices of brands, but we will also touch on the possible applications of AI and an also current challenge; the labor market situation of generation Z.

More information and application: https://hatekonyhr.hu/