”Employer Branding: the love of marketing and HR”…

By: Trademagazin Date: 2024. 06. 06. 12:47

In June, the first joint employer branding conference of the Hungarian Marketing Association and Marketing Art was held under the title “employer branding in the age of AI and GenZs”. The media partner of the event was Trade magazin.

Krisztina Bódi, the main organizer of the event and the managing director of Marketing Art, emphasized that, according to her experience, employer branding is not only an important task from an HR point of view, but marketing tools can also do a lot for our employer brand. the question.

The lexical background of employer branding was presented by Csehné Dr. Papp Imola, Ph.D. associate professor of the Department of Management Sciences at ELTE, and Dr. Mihály Soós, Institute Director of the Institute of Marketing and Trade, Faculty of Economics, University of Debrecen.