Magazine: Marketing, with the focus on the individual

The dream of marketing managers is to have as much information about consumers as possible, in order to be able to implement successful campaigns. Thanks to the SafeBrand service, brand loyal consumers who are happy to use the customised offers they receive don’t belong to the realm of dreams any more. SafeBrand is a mobile application that can be used to scan the barcodes of products to access information provided by brand owners. In addition to product information, these can also be marketing messages or can even direct shoppers to a website. This way manufacturers and brand owners have the chance to address consumers directly, at the moment of making the shopping decision, without having to use other, expensive marketing tools. What is more, marketing managers also get an insight into the consumption habits of the application’s users. Join GS1 Hungary’s SafeBrand project! You can learn more at www.safebrand.hu (x)