Quality beers came to the fore over volume
“Based on last year’s data, beer consumption has moved towards quality instead of volume,” say Auchan’s experts. The classic flavors are the most popular, in addition, the reduced energy and alcohol content came to the fore. Good weather increases consumption the best, and major sporting events by a few percent. Just as 1/3-2/3 of the shopping is usually done by women, more women take beer off the shelf than men. Due to price sensitivity, own-brand products representing a favorable price-value ratio are also popular in this category.
In the past two years, inflation naturally affected beers as well, which led purchases to quality rather than volume. Based on market trends, beers in the premium and super premium categories are developing above average.
At the same time, Auchan has 400 types of beer in its range, thinking about everyone’s taste and budget, including everything from red, brown and black beer to small-brewery beers and light beer. In addition to the alcoholic versions, there is also a wide selection of now-fashionable non-alcoholic beers throughout the year.According to Auchan’s beer experts, it can be observed that at the breweries, products produced with reduced energy and alcohol content have come to the fore, and they are increasingly offering more delicate, soft flavors, which they want to promote consumption by young adults.
Related news
With two mugs to survive – this is how Hungarian small breweries closed 2024
The players in the domestic small-scale beer market mostly reported…
Read more >Auchan launched its local supplier program in Debrecen
Auchan Hungary Ltd. has launched its local supplier program in…
Read more >Auchan launches its local supplier program in Debrecen
Auchan Hungary Ltd. has launched its local supplier program in…
Read more >Related news
István Nagy: Hungarian melon season starts with good quality melons
Compared to last year, the volume of melon imports has…
Read more >Ministry of Agriculture: We must bring producers and consumers closer together
By strengthening the short supply chain, we must bring producers…
Read more >Spanish Eroski stays on course thanks to AI and private labels
Despite higher costs, supermarket group Eroski ended the quarter with…
Read more >