Controversial consumer trends battle for energy efficiency

What consumer trends are really happening today when buying technical consumer goods (TCG), such as smartphones, computers, televisions, or washing machines?

Consumer attitudes observed by GfK Consumer Life®, as well as consumer behavior at retail outlets, provide strong evidence that the following influence people’s purchasing decisions the most:

1. Performance: Sophisticated product features provide a wide variety of experiences
2. Simplification: Automate repetitive tasks or simplify tasks
3. Premium: Expressing own identity
4. Unlimited Shopping: Consumers: I Want it Now!