Controversial consumer trends battle for energy efficiency
What consumer trends are really happening today when buying technical consumer goods (TCG), such as smartphones, computers, televisions, or washing machines?
Consumer attitudes observed by GfK Consumer Life®, as well as consumer behavior at retail outlets, provide strong evidence that the following influence people’s purchasing decisions the most:
1. Performance: Sophisticated product features provide a wide variety of experiences
2. Simplification: Automate repetitive tasks or simplify tasks
3. Premium: Expressing own identity
4. Unlimited Shopping: Consumers: I Want it Now!
Related news
GfK’s European commercial purchasing power study is now available
The average commercial purchasing power in Europe is 6,517 euros…
Read more >Intelligent lighting control deployed in Lidl stores in France
Lidl partnered with Siemens to make the operation of its…
Read more >Milk and dairy product alternatives optimised for healthy nutrition
This article is available for reading in Trade magazin 2024/5…
Read more >Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >