Szegedi Paprika ZRt. is committed to using domestic ingredients

For decades Szegedi Paprika Fűszer- és Konzervgyártó ZRt. has been one of the most important actors in the Hungarian canning industry.

This article is available for reading in Trade magazin 2024/8-9

Sinkó Péter
kereskedelmi igazgató
Szegedi Paprika

The company is committed to using domestic ingredients, so it isn’t surprising that it has been working closely with Hungarian Product Nonprofit Kft. for more than 10 years. The management sees that customers are increasingly attracted to products with the Hungarian Product trademarks.

“Szegedi Paprika ZRt. is a 100% Hungarian-owned company and one of the few to produce canned ready meals in Hungary today, so it is important for us to use Hungarian ingredients whenever we can and to show our customers that we do so. We can feel the sales boosting power of campaigns, so there is no question that we will continue to strive for a strong partnership”,

told Szegedi Paprika’s commercial director Péter Sinkó.

At the moment the company’s product selection includes more than 100 trademarked products. As there is a growing demand for cheaper canned products, they launched a sub-brand called Menu – alongside the higher-priced Házias Ízek branded products. //