Hungary’s first AI handbook is available

Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook.

According to Tibor Kovács, president of MLE, it is now more important than ever that the media use new technology transparently

This article is available for reading in Trade magazin 2025/8-9.

The 107-page book offers practical guidance on the ethical, transparent and lawful use of AI, tailored to the needs of the marketing communication profession.

Download link: https: ⁄⁄marcom-ai-guide.hu