AdEthics influencer training launched in Hungary
The Self-Regulatory Advertising Board (ÖRT) was among the first to adapt the AdEthics influencer training program, developed in cooperation with the EU Influencer Legal Hub and EASA, in Hungary. The initiative aims to support the development of the profession and maintain consumer trust by strengthening responsible and transparent influencer marketing.
Companies joining the program confirm their commitment to ethical advertising with a letter of intent, and preference is given to influencers who have completed the training. They have proven to be aware of the legal and ethical frameworks, so they can be more credible partners for brands.
The names of the companies that sign the letter of intent and the influencers who complete the training will appear on the official website of the program. According to ÖRT, the broad participation helps the transparency of the market and sends a common message to the authorities and consumers: fair and transparent operation is important for the profession.
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