The campaign of Cornexi’s new HCN product line has started

Cornexi’s new product portfolio, the HCN, ie introductory campaign for products without added sugar was launched in mid-January.

We could met the first members of the product line among instant porridges, and, due to their success, Cornexi expanded the range of HCN products with cereal flakes, muesli and oat slices.

The campaign is carried out by the Labowsky Creative Agency, which focuses on added sugar-free products, drawing attention to alternatives to a health-conscious diet.

The campaign started with citylight and print appearances, and continues with a YouTube pre-roll video.