Auchan stores turned into life centres

By: trademagazin Date: 2016. 04. 28. 10:45

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Auchan Hungary’s image went through a complete overhaul: from 14 April shoppers can spend time in a much more modern and dynamic environment – and this is also true for the retail chain’s online platform. Auchan Hungary CEO Dominique Ducoux told that stores now function as family life centres, organising various programmes, tasting sessions and CSR initiatives for local communities.