Heineken teams up with the Ellen MacArthur Foundation

Heineken has joined the Ellen MacArthur Foundation network to promote the widespread use of reusable packaging. The collaboration seeks to share experiences, develop guidelines and encourage industry players to adopt reuse models. As part of its Brew a Better World strategy, the brewer is prioritising the circular use of packaging, and reducing waste and carbon emissions.

This article is available for reading in Trade magazin 2025/6-7.