British Shoppers Spending More On Private Label: Nielsen

By: Gyarmati Orsolya Date: 2019. 08. 16. 08:30

British shoppers spend £85 million more in the past four weeks than during the same period last year, with own-brand sales volumes rising ahead of that of branded products, Nielsen has said.

According to the research firm, shoppers bought more private label frozen foods products (+7%), canned and packaged grocery items (+6%) and bakery products (+5%) in the past four weeks, which Nielsen attributed to increased caution around spending and a shift in promotional priorities.


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