Big weekly shop: more people do it online

Online FMCG sales increased by approximately 20 percent and reached the annual value of HUF 41 billion – informed eMAG.

This growth rate was the fastest in the net HUF 425-billion Hungarian e-commerce market. The average shopper spent net HUF 11,000 per occasion online; they ordered 12 times a year in the value of HUF 133,000 in 2018. Consumer electronics are still the best-sellers in e-commerce, with a sales value of HUF 97 billion last year. It is noteworthy, though, that the average basket value of online FMCG purchases is already approaching 23,000.

Catalin Dit, country manager of eMAG in Hungary told that they expect further growth in online FMCG sales. She revealed that demand is the biggest for nappies, laundry detergents, perfumes and fashion items. 36 percent of orders placed via eMAG are FMCG products. The number of orders jumped nearly 60 percent from 2017 to 2018. What is the typical FMCG buyer like? 700,000 people purchase FMCG online but no food; 440,000 also buy groceries off the internet. //