More people brewing beer at home as the cost of a pint rises
Online searches for “home brew” and “home brew shop” have risen by 77% over the year, new research has revealed, with pubs at risk of closure amid rising costs and energy bills.
Price hikes have been on the cards for pubs and brewers since this summer, as energy bills and the cost of goods have rocketed.
The price of a London pint is now nearing £7. With the cost-of-living crisis in full swing, taking a grave toll on consumers’ disposable income, Britons are taking brewing into their own hands in order to cut costs.
Searches for “bottle shop near me” and “bottle shop” have increased by a combined 528%, and searches for “beer shop” have increase by 50%. This suggests that while beer-lovers are keen to keep drinking their favourite brews, they are looking for ways to cut costs, and are more likely to be drinking at home rather than in the pub.
Cecelia Goodall, commercial director at Pinter, a UK-based company which makes home brew kits said: “We love how far the art of brewing at home has come, and that people are coming together to make fresh beer at home.”
However, Goodall flagged that the company also wants to “show our appreciation and solidarity” with pubs during tough times, which she called “our industry siblings”.
Related news
Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Shein unveils UK investment plans and launches ‘circularity fund’
Shein has pledged to invest £211m (€250m) over the next…
Read more >Zamárdi’s own beer also debuted at the Balaton Beer Weekend
From Friday afternoon to Sunday night, guests could taste 40…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >