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Increasing costumer conscioussness in the purchasing decisions
We are willing to visit more chains in a hope of a better offer.
According to the analysis of GfK Hungária; a slow but clear change can be observed in the shopping habits of the households. Consciousness plays a paramount importance in the purchasing decisions. Among the commercial channels, the supermarket channel reached the biggest growth in 2009, however the growth of hypermarkets has halted.
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