Facebook advertisings are becoming less effective especially for young people

The most visible result of a Great Facebook Research this year is the dramatic increase in the rejection of adverts, especially by the young age groups. But surprisingly, the older age group is the more dependent. The site's popularity is unbroken, although only 20 percent of the respondents believe that Facebook will remain.

The ArvaliCom carried out the research with interviewing 834 domestic Facebook users. The survey reveals that the young people using the site are less dependent than their parents. Contrary to the international trends, the Hungarians respondents have increased their Facebook use in recent times, and although in the near future more people want to reduce their activity, the popularity of the page has not decreased.