Mars sets sights on $1 billion in frozen treat sales

Propelling the company will be such brands as Dove, M&M’s, Snickers, Twix and Kind in ice cream bar, ice cream sandwich and frozen treat formats.

“The widespread popularity of iconic Mars brands gives consumers the opportunity to enjoy their favorite candies as innovative Mars ice cream products” – said Shaf Lalani, general manager for Mars Ice Cream.

The global ice cream market is projected to reach $104.96 billion by 2029, up significantly from $73.62 billion in 2021, according to the market researcher Fortune Business Insights and cited by Mars.

While the company plans to leverage the strength of its brands in the frozen treat category, it also is planning on capitalizing consumer interest in products manufactured sustainably. For example, the vanilla used to flavor Dove ice cream bars is sourced from farmers participating in the Livelihoods Fund for Family Farming, an effort focused on improving the lives of vanilla farmers in Madagascar.

“At Mars, we see an opportunity to grow our ice cream business not only in North America, but around the globe,” – said Anton Vincent, president of Mars Wrigley North America and the newly appointed head of Mars Ice Cream globally. “We’re innovating with a focus on product and purpose, and expanding our global manufacturing capabilities to ensure we can meet rapidly rising consumer demand.”

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