An advertising competition was organized for university students
For the second time this year, COPYTITION, the Faculty of Economics of the University of Szeged and the advertising agency Four Creation, organized the COPYTITION creative competition, the mission of which is to give students a glimpse into the world of advertising and arouse the interest of as many talented young people as possible in the profession.
The competition was supported by Goodwill Pharma, one of the country’s most prestigious brands connected to Szeged, who, in addition to giving a task and sharing a current communication challenge with the contestants, also provided practical places for the members of the winning team. As a result, the competition is not only a bullet point in the resume, but a real passport to the profession.
The competition treats cooperation between different fields as a top priority, so the contestants could apply for three classic advertising agency jobs, strategist, creative copywriter and graphic designer. 16 teams took part in the 4-day creative competition, which, in addition to campaign planning, also had to pay special attention to the implementation of ideas. In addition to defining goals, target groups, messages, mediums and metrics, the teams had to illustrate their concepts with specific ad creatives. Copytition is a long-term initiative that, according to the organizers’ plans, will be held nationally in the coming years, thus connecting talents, agencies and brands.
Related news
AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a…
Read more >SPAR Slovenia innovates with AI-generated advertising
SPAR Slovenia uses AI technologies to create and broadcast advertising…
Read more >Albertsons aims to make TV advertising less complex
The grocer’s new Collective TV unit wants to help advertisers…
Read more >Related news
Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >Frost hits Hungarian orchards – season starts with price hike and supply shortage
As May marks the last month of spring and the…
Read more >