An advertising competition was organized for university students
For the second time this year, COPYTITION, the Faculty of Economics of the University of Szeged and the advertising agency Four Creation, organized the COPYTITION creative competition, the mission of which is to give students a glimpse into the world of advertising and arouse the interest of as many talented young people as possible in the profession.
The competition was supported by Goodwill Pharma, one of the country’s most prestigious brands connected to Szeged, who, in addition to giving a task and sharing a current communication challenge with the contestants, also provided practical places for the members of the winning team. As a result, the competition is not only a bullet point in the resume, but a real passport to the profession.
The competition treats cooperation between different fields as a top priority, so the contestants could apply for three classic advertising agency jobs, strategist, creative copywriter and graphic designer. 16 teams took part in the 4-day creative competition, which, in addition to campaign planning, also had to pay special attention to the implementation of ideas. In addition to defining goals, target groups, messages, mediums and metrics, the teams had to illustrate their concepts with specific ad creatives. Copytition is a long-term initiative that, according to the organizers’ plans, will be held nationally in the coming years, thus connecting talents, agencies and brands.
Related news
Albertsons aims to make TV advertising less complex
The grocer’s new Collective TV unit wants to help advertisers…
Read more >We also need innovation in advertising
The new era of streaming has arrived, where you can…
Read more >Euronics comes up with no frills advertising
Euronics’ new creative platform is launching with commercials without dialogue.…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >