Gen Z more likely to buy holiday gifts via social media
Instagram and Facebook are forecast to be the most popular platforms for gift purchases during the season.
Gen Z has been buying items via social media for some time now, according to various research. A Shopify and Gallup survey last year found that 48% of Gen Z shoppers had planned to purchase some of their holiday goods via social media platforms. In July, a survey from Walmart and Morning Consult found that 55% of Gen Z consumers have bought items online while browsing social media in the past six months.
As Gen Z leads the charge on social commerce, mobile shopping is on the rise overall. Between January and July, consumers drove a 10.2% jump year over year in shopping via mobile devices to $280.4 billion, an Adobe Analytics report found. Mobile sales made up nearly half (47.7%) of all online sales.
EMarketer forecasts that U.S. social commerce sales will total $82.82 billion this year, making up 6.6% of total e-commerce sales.
Seeking to tap into the social commerce market, TikTok Shop debuted in the U.S. last September. The e-commerce hub allows businesses to make customized product collections on their profile pages and let customers manage orders and see product recommendations within the Shop tab.
Meanwhile, Shopify and YouTube recently expanded their partnership as part of YouTube’s ongoing investment in social commerce.
Retail Dive
Related news
New plant-based ribs by Juicy Marbles have edible bones
Alternative meat company Juicy Marbles is launching a new Baby…
Read more >Philip Morris to build nicotine pouch factory in the United States
In the next two years Philip Morris International plans to…
Read more >Related news
In August, the rate of increase in consumer prices slowed down in the euro area
In August, the rate of increase in the consumer price…
Read more >KSH: industrial producer prices in July increased by 2.5 percent compared to a year earlier and by 0.7 percent compared to the previous month
In July, industrial producer prices were on average 2.5 percent…
Read more >Baby-Mama Coupon Days at Rossmann again
For the second time this year, Rossmann organizes the popular…
Read more >