Tag "eMarketer"

Gen Z more likely to buy holiday gifts via social media

Gen Z more likely to buy holiday gifts via social media
Date: 2024-08-29 09:41:46

Instagram and Facebook are forecast to be the most popular platforms for gift purchases during the season. Gen Z has been buying items via social media for some time now, according...

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What a good loyalty program like?

What a good loyalty program like?
Date: 2020-11-13 11:24:25

A well-run business can be built on loyal, returning customers. While acquiring a new customer costs 6-7 times more than retaining an old one, existing customers spend even 67 percent...

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Amazon targets the Chinese market through the Alibaba

Amazon targets the Chinese market through the Alibaba
Date: 2015-03-09 11:22:51

Amazon opened its own digital storefront on Tmall Friday. Tmall is an Amazon-like site owned by one of China's largest internet companies, Alibaba. Unlike Amazon, Tmall is more of a...

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