Tag "eMarketer"

What a good loyalty program like?

A well-run business can be built on loyal, returning customers. While acquiring a new customer costs 6-7 times more than retaining an old one, existing customers spend even 67 percent...

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Amazon targets the Chinese market through the Alibaba

Amazon opened its own digital storefront on Tmall Friday. Tmall is an Amazon-like site owned by one of China's largest internet companies, Alibaba. Unlike Amazon, Tmall is more of a...

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