Walmart accounts for the most U.S. grocery dollars, Aldi tops for value

By: Trademagazin editor Date: 2023. 04. 13. 09:22

Walmart accounts for the most U.S. grocery dollars, almost twice that of Kroger. That’s one of the findings of MarketForce’s “US Grocery Benchmark Study: Consumer Experiences & Competitive Benchmarks,” which surveyed 6,555 consumers.

The report found that Walmart’s lead in wallet share has widened since 2017, reflecting its continued market penetration during the past five years.
Two brands stood out above the rest when customers were asked if they considered their grocer of choice to be “best in class.” Wegmans Food Markets came in first with 76% agreement, and H-E-B was a close second at 73% agreement. Publix was third at 61%.

Trader Joe’s, H-E-B and Wisconsin-based Woodman’s Market ranked as the grocery brands with the highest customer loyalty.

Ninety-percent of consumers selected Aldi as having the best “value for money,” closely followed by Woodman’s Markets (88%) and WinCo Foods (87%). Lidl (83%) and Market Basket (81%) rounded out the top five. Walmart had a 58% score.

Other insights from the Market Force study highlight that more than two-third of customers shop at three or more grocery brands. The primary drivers of shopper satisfaction are a problem-free experience, having a variety of products available, a clean store and fast checkout. Out-of-stocks (63%) and slow or long checkout lines (21%) were the problems most frequently cited by consumers.

Furthermore, almost two in three shoppers reported to use a grocery website or app.

Chain Store Age