Walmart accounts for the most U.S. grocery dollars, Aldi tops for value
Walmart accounts for the most U.S. grocery dollars, almost twice that of Kroger. That’s one of the findings of MarketForce’s “US Grocery Benchmark Study: Consumer Experiences & Competitive Benchmarks,” which surveyed 6,555 consumers.
The report found that Walmart’s lead in wallet share has widened since 2017, reflecting its continued market penetration during the past five years.
Two brands stood out above the rest when customers were asked if they considered their grocer of choice to be “best in class.” Wegmans Food Markets came in first with 76% agreement, and H-E-B was a close second at 73% agreement. Publix was third at 61%.
Trader Joe’s, H-E-B and Wisconsin-based Woodman’s Market ranked as the grocery brands with the highest customer loyalty.
Ninety-percent of consumers selected Aldi as having the best “value for money,” closely followed by Woodman’s Markets (88%) and WinCo Foods (87%). Lidl (83%) and Market Basket (81%) rounded out the top five. Walmart had a 58% score.
Other insights from the Market Force study highlight that more than two-third of customers shop at three or more grocery brands. The primary drivers of shopper satisfaction are a problem-free experience, having a variety of products available, a clean store and fast checkout. Out-of-stocks (63%) and slow or long checkout lines (21%) were the problems most frequently cited by consumers.
Furthermore, almost two in three shoppers reported to use a grocery website or app.
Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Target kicks off back-to-school season with emphasis on value
A diszkontóriás július második hetében indította el iskolakezdési kampányát, amelyben…
Read more >Lab-grown meat business Upside Foods to cut jobs
The cultivated-meat producer cited “an uncertain macroenvironment” for the cuts.…
Read more >Related news
Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >Tetra Pak has announced that Alex Henriksen will be the managing director of the Eastern European region
Tetra Pak, one of the world’s leading food processing and…
Read more >