“You can’t say no to such an exciting time!”

Guest writer:
Géza Vincze
managing director
Auchan

This is why a big player such as Auchan is radically transforming its operations. In recent years shoppers have become more conscious, they look more closely at what they spend their money on and they increasingly value proximity, speed and convenience. In this situation the hypermarket model has become a little outdated. Auchan is reacting to this by modernising existing hypermarkets, launching smaller stores and testing forward-looking formats such as Auchan GO – this automated store is just 18m² and is open 24/7.

Retail trade is experiencing an exciting period and it is unlikely that there will be another such spectacular era anytime soon. The rise of discount stores is forcing the old players to rethink how they are working. Auchan has recognised that it isn’t possible to offer the same thing to everyone at the same time. Of course the question is: is such a big change really necessary? Wouldn’t it be enough to “package” the large product selection of existing stores a little better? In my opinion the answer is clearly no, as the world is changing too fast for retail trade not to keep pace. People want experiences, flexibility and a selection and sales methods tailored to their life situation. Auchan isn’t simply adapting to this, but is charting a new course for itself and in this situation it is good to be part of an organisation that isn’t afraid to take big steps.