The use of digital applications has increased by thirty percent in one year, according to a survey

By: Trademagazin editor Date: 2021. 08. 11. 11:20

In one year, an average thirty percent more people started using digital applications than before, while 76 percent of consumers clearly had higher expectations for a service: for example, a Cisco AppDynamics survey found that 57 percent of respondents no longer use that application, which does not perform as expected.

According to the analysis, 60 percent of consumers blame the app and the operating company, regardless of the nature of the fault, if they experience any problems.

A study of the digital behavior of more than 13,000 respondents worldwide revealed that users are increasingly showing zero tolerance for non- or malfunctioning applications. It doesn’t matter if there is a problem within the app – such as slow loading pages, downtime or security errors – or it is caused by external factors such as a bad internet connection, slow payment gates and other technical issues. (MTI)