dm Beauty bus: they bring make-up and relaxation to your home!

By: Trademagazin Date: 2023. 08. 31. 11:27

dm brings beauty care to your home in the autumn: the drugstore’s Beauty Bus is available to the public at 20 locations, popular festivals and dm events. Those interested can get to know dm brand new products while they are beautified by professional make-up artists and nail specialists. By placing waste collection boxes at the stations, dm helps to properly manage expired or unused cosmetic products. Their recycling is carried out by their domestic startup partner, Beautycle.

For 30 years, dm has been there in the important moments of everyday life: when getting ready for a first date, when we want to be in our best shape, or when we are looking for the gentlest products. The specialist competence of the drugstore helps to satisfy the highest customer needs, the newest active ingredients are among the first to appear on the dm’s shelves, and they shape the trends with unique developments of their own brand.

In dm’s fall 2023 campaign, colors once again play the main role, which can be used as a creative tool to express emotions and moods. The drugstore was created as part of this year’s beauty campaign with a unique initiative: the public can meet the dm Beauty Bus at 20 locations, popular festivals and dm events, the bus started its journey in August. In the mobile beauty workshop, make-up and nail painting are offered to interested parties, who can get to know dm brand new products, and professional make-up artists and nail specialists provide guests with beauty advice. Thanks to their suppliers, they also treat those who use the services of the beauty bus with a small gift.