Penny Awarded For Measures Against Food Waste

Discount supermarket chain Penny has been awarded the ‘Zu gut für die Tonne!’ (Too good for the bin!) prize for implementing measures to reduce food waste.The award was given by the German minister of agriculture, Julia Klöckner, at an event in Berlin on 3 April, ESM reports.

The retailer was recognised for its ‘Naturgut Bio-Helden’ (Nature Good Organic Heroes) and ‘Kostbares Retten’ (Save Precious) campaigns. According to estimates, around 11 million tonnes of food is wasted in Germany every year.

The ‘Kostbares Retten’ campaign was launched in February of this year. The products marked with the words ‘Kostbares Retten’ convey that they can be consumed even after the best-before date. The ‘Naturgut Bio-Helden’ campaign was launched in 2016 in all 2,180 Penny outlets to sell organic natural fruits and vegetables with minor blemishes at reasonable prices. It aimed to create awareness about the quality and shelf life of fruit and vegetables that are not flawless in appearance.