Waitrose wins award for animal welfare app

Waitrose has won the Best Retailers Innovation Awards for its role in developing a “groundbreaking” animal welfare app in collaboration with Scotland’s Rural College.

The project that has allowed the grocer to retain its title of overall Best Retailer for the fourth year in a row at the Compassion in World Farming’s Awards.

The app features the Qualitative Behavioural Assessment (QBA) technology – the first of its kind that detects and measures a farm animal or fish’s emotion wellbeing.

By analysing behavioural patterns, the QBA App hopes to continually improve the quality of life for livestock along Waitrose’s supply chain.

Grocery Gazette