REWE tests digital shopping trolleys in Germany
Partnered with Israeli technology company Catch, REWE’s digital R&D department is to test a digital shopping trolley in Cologne over the next four months.
Tablets on shopping trolleys, which can be operated intuitively by shoppers, are a real innovation. The underlying technology based on artificial intelligence offers a wealth of possibilities: Catch, that “learns” shopping routes without requiring personal data, can predict a shopper’s route based on the data and provide personalised product recommendations in real time. Using a camera on the back of the tablets, barcodes, digital shopping lists and those handwritten on paper can be scanned and Catch can then guide shoppers to the desired product in store. On the way there, it will recommend discounted products or special offers nearby that may be of interest to the shopper.
The aim of Catch is to bring a new kind of intuitive shopping experience to in-store retail that saves shoppers time, is convenient and tailored to their needs.
„Catch goes beyond typical product offerings: it rethinks the shopping experience. Our AI-powered platform personalizes retail by taking individual preferences into account to create unprecedented convenience and efficiency in the shopping process,” Shlomi Dayan, CEO of Catch Retail INC said.
REWE
Related news
dm Rolls Out Reusable Displays Across Europe to Cut Waste and Emissions
German drugstore chain dm is introducing reusable product displays in…
Read more >AI and drones to improve Just Eat’s services in Ireland
Just Eat Ireland is introducing an AI assistant and expanding…
Read more >Stylers: two out of three companies plan AI automation projects in 2025
AI, business intelligence and automation will be the most import…
Read more >Related news
dm Rolls Out Reusable Displays Across Europe to Cut Waste and Emissions
German drugstore chain dm is introducing reusable product displays in…
Read more >FrieslandCampina, Lidl, ReGeNL Team Up For Regenerative Agriculture Pilot
FrieslandCampina has teamed up with Lidl and the Dutch National…
Read more >The ‘Csárda’ Becomes a Hungarikum at the Historic Hortobágy Inn
At its recent meeting held in Hortobágy, the Hungarikum Committee…
Read more >