Student design competition with sports and botany themes

The main sponsor of the POPAI Student Design Awards is traditionally SPAR and this time the theme sponsor was Coca-Cola HBC Magyarország. The jury of experts was looking for creative, innovative, yet feasible point-of-purchase designs in the following three categories: Perfect Mix Display (1 pallet), Kinley Display (1/4 pallet), and Powerade Display (1/4 pallet). The natural, botanical qualities of the Kinley brand and the sporty, active world of Powerade had an influence on the display designs.

Spring schedule

In February the students presented their initial ideas, which were evaluated by a jury consisting of Tamás Harmati and Dorka Kalmár from Coca-Cola HBC, Bernadett Rácz, Regina Németh and Georgina Talabos from DISPLAYGYÁR, and Ildikó Kátai from POPAI – they also gave provided personalised guidance on how to proceed.

In the second round of the professional evaluation, on 22 May 2025 Zalán Nagy joined the jury on behalf of Coca-Cola HBC. In the final round the students presented their ideas with 3D and video illustrations. Results were officially announced on 30 May 2025, at an award ceremony organised by Coca-Cola HBC in Dunaharaszti.

There was also a factory tour led by Hugó Jezerniczky, allowing the students to learn about the various production processes.

_{Winners of the POPAI Student Design Awards 2025 (from left to right):
Kata Abrán, Boglárka Bujdosó, Bence Mihály}

Everyone was happy

On behalf of the organisers Tamás Harmati, channel marketing manager of Coca-Cola HBC welcomed the students. Three first, three second and three third place winners were announced, and Design, Creativity, Technical and DISPLAYGYÁR special prizes were also awarded. Winners received HUF 450,000 worth of SPAR shopping vouchers and a JBL gift each from Coca-Cola HBC. Benedek Miklós Kátai-Pál, Péter Tóth and Zsolt Nagy finished third, and the second place went to Lilla Éva Darmstädter, Eszter Laky and Nóra Fehér. Kata Abrán, Boglárka Bujdosó and Bence Mihály were the winners of the competition. Fanni Dalma Ravasz (Technical), Margit Szentannai (Design), Panna Lili Pasztuhov (Creative) and Bálint Kiss (DISPLAYGYÁR) took home the special awards.