The triumph of the popular meat product brand

Judit Tőzsér
head of company communication
Lidl Magyarország

In 2019 Lidl launched the Pikok Pure range to contribute to the healthy diet of Hungarian families, as a response to changing consumer habits. Over the past four years, Lidl has built a unique, high added value product range and brand. Currently 15 Pikok Pure products, with different natural ingredients, are available permanently.

A complete source of nutrients

Pikok Pure products are made with very high meat content and no preservatives or flavour enhancers. They are free from additives and colouring agents. Sugar-, gluten- and other allergen-free versions also available. Besides the 14-16% protein, Pikok Pure meat products are also a source of many essential vitamins and minerals, such as several B vitamins and vitamins A and D.

“Four new products are added to the range in 2023: Pikok Pure pork salami with beef, Pikok Pure ham, Pikok Pure stifolder and Pikok Pure pork liver”, says Judit Tőzsér, head of company communication.