The triumph of the popular meat product brand

By: Trademagazin editor Date: 2023. 11. 20. 11:46

Lidl Magyarország’s product development strategy focuses on promoting a healthy and balanced diet through its products.

Judit Tőzsér
head of company communication
Lidl Magyarország

In 2019 Lidl launched the Pikok Pure range to contribute to the healthy diet of Hungarian families, as a response to changing consumer habits. Over the past four years, Lidl has built a unique, high added value product range and brand. Currently 15 Pikok Pure products, with different natural ingredients, are available permanently.

A complete source of nutrients

Pikok Pure products are made with very high meat content and no preservatives or flavour enhancers. They are free from additives and colouring agents. Sugar-, gluten- and other allergen-free versions also available. Besides the 14-16% protein, Pikok Pure meat products are also a source of many essential vitamins and minerals, such as several B vitamins and vitamins A and D.

“Four new products are added to the range in 2023: Pikok Pure pork salami with beef, Pikok Pure ham, Pikok Pure stifolder and Pikok Pure pork liver”, says Judit Tőzsér, head of company communication.

No artificial ingredients

The brand’s mission is to offer customers products of the highest quality and added value. By using the right ingredients and recipes, there is no need for flavour enhancers and other artificial additives to create delicious and affordable products, which can be perfectly integrated into a health-conscious diet. Although Pikok Pure is a young brand, in the year of its launch it won the Value and Quality Award. What is more, it was awarded the Superbrands prize in both 2022 and 2023. (x)