Dentsu: The advertising market may expand by 3.3 percent globally this year

By: Trademagazin Date: 2023. 06. 08. 11:34

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The total value of global advertising spending is expected to reach 727.9 billion dollars this year, which means an increase of 3.3 percent compared to 704.9 billion dollars in the previous year, according to the report published by the global creative, marketing and media agency network Dentsu, covering nearly 60 countries around the world. in his extensive mid-year forecast.

dentsu publishes its analysis of advertising spending twice a year under the title Global Ad Spend Forecasts, the 3.3 percent growth forecast just released is a few tenths of a percentage point below the level forecast at the beginning of the year. Growth is held back by macroeconomic factors such as market recession fears or high interest rates. This year’s expansion of the world’s advertising market is solely the result of the inflation of media prices. Filtering out the effect of currency deterioration, the sector is expected to produce a moderate decline of 0.6 percent this year.