Dentsu: The advertising market may expand by 3.3 percent globally this year
The total value of global advertising spending is expected to reach 727.9 billion dollars this year, which means an increase of 3.3 percent compared to 704.9 billion dollars in the previous year, according to the report published by the global creative, marketing and media agency network Dentsu, covering nearly 60 countries around the world. in his extensive mid-year forecast.
dentsu publishes its analysis of advertising spending twice a year under the title Global Ad Spend Forecasts, the 3.3 percent growth forecast just released is a few tenths of a percentage point below the level forecast at the beginning of the year. Growth is held back by macroeconomic factors such as market recession fears or high interest rates. This year’s expansion of the world’s advertising market is solely the result of the inflation of media prices. Filtering out the effect of currency deterioration, the sector is expected to produce a moderate decline of 0.6 percent this year.
Related news
Dentsu: This year’s outlook for the global advertising market has improved
The total value of global advertising spending is expected to…
Read more >BCG: Brands should pay more attention to the 50-70 age group
According to the Boston Consulting Group (BCG) research “Don’t Overlook…
Read more >The state spends the most on advertising
Contrary to earlier pessimistic expectations, the Hungarian advertising market started…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >