Csonka Pici is now a “scientific associate” of PENNY

By: Trademagazin Date: 2023. 09. 13. 12:03

The store chain signed a contract with the popular actor-singer András Csonka for another large-scale marketing campaign. In the new joint videos, this time the Picije of the country will not only draw attention to the budget-friendly prices, but will also test other product advantages of PENNY. Of course, there will be no shortage of creative and funny solutions this time either.

One of the leading retail chains in Hungary continues its successful “PICI prices” campaign, and András Csonka remains the protagonist of the promotional materials. However, in addition to budget-friendly prices, PENNY’s other product advantages – the freshness of the product range, the wide selection and the excellent quality – are also put to the test. PENNY promises that Pici, in the role of “professional tester”, will draw attention to the store chain’s high-quality, yet budget-friendly products in a memorable way thanks to the uniqueness and comedy of the presented situations.