SPAR Croatia Reduces Sugar Content In Private-Label Products

By: Trademagazin editor Date: 2023. 08. 09. 09:54

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SPAR Croatia is reducing the sugar content in its own-brand products, in line with the recommendations of the World Health Organisation (WHO).

The retailer has so far managed to significantly reduce the amount of sugar in 36 SKUs produced for the SPAR brand by Croatian manufacturers.

Croatian food company Vindija is one of the firsts to support SPAR Croatia’s initiative.

So far, it has rebranded the ‘z bregov fruit yoghurt range, reducing the proportion of sugar by 15% and using 26,000 kilograms (kg) less sugar on an annual basis.

A similar initiative was also implemented for the Vindija juice range, which has seen a reduction in sugar of 231,700 kilograms annually.

While reducing the calorific value in both ranges, Vindija has managed to retain the recognisable flavours.

Other leading Croatian food producers are expected to join SPAR Croatia’s initiative in the near future.

The inspiration comes from a similar initiative by SPAR in Austria, which received support from the medical profession, as well as Austrian producers of well-known brands, such as Berglandmilch, which reduced the amount of sugar in its products.

ESM