Cif ecorefill: smaller burden on the environment

Unilever has launched Cif ecorefill in the United Kingdom, a new packaging format that puts a much smaller burden on the environment. The ecorefill contains a 10 times concentrated formula, to which consumers simply need to add some water – thanks to this, 97 percent less water has to be transported by the company. Made with 75 percent less plastic, Cif ecorefill is also 100-percent recyclable. //