Nielsen's new software can decrease the assortment's loss at the stores

By: trademagazin Date: 2007. 10. 03. 00:00

The research company developed a new software communicates between the producers and the retail places and can amend the product availability at the shops.

 The assortment's absence makes 4 billion
euros deficit only in Europe. This software integrates the sale's dates of the stores, the
assortment, the orders and the dates of the distributions central. The
informations are analyzed by Nielsen's word leader Cipher method. 

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