Still not enough knowledge

According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food first. According to recent research, consumers who lead a health conscious diet are still the minority, accounting for only 13 percent of the total, while 29 per cent eat whatever they like, even if that is not considered to be healthy. In 2008, 88 per cent of consumers said that they are not interested in the bio, fitness, wellness and health trends and a third of them were unable to define what the term “organic” means.