Shrinking proportion of PL products in the USA

By: trademagazin Date: 2015. 09. 22. 09:27

An annual Deloitte survey revealed that in 2015 65 percent of US consumers are willing to give private label products a try – this ratio is 8 percent smaller than in 2014 and it is the smallest since 2010. 43 percent of American consumers think they have to make do without some kind of convenience or quality characteristic for a better price.

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