Impossible Foods rolls out family-friendly products in the US
Impossible Foods has added three new products to its offering in the US.
This article is available for reading in Trade magazin 2024/11
New products include Lion King Chicken Nugget in partnership with Walt Disney Co, Impossible Meal Makers and Impossible Corn Dogs. With the new products the company wishes to make it easier and more convenient for families to access plant-based meals. Over the past year Impossible Foods has shifted away from emphasising the health and environmental benefits of plant-based nutrition and focuses its communication on the taste experience. //
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