“BECAUSE!” – A special campaign with Moments

 Sometimes it is enough to do something #because it feels good! In our social media campaign we encouraged followers to share with us their special habits, quirky hobbies or exceptional skills, which make them happy just #because. Some of the personal stories submitted were brought to life in posts on the various Moments platforms, with the help of AI technology. In November the “Because!” feeling showed up in the centre of Budapest too, with citylight posters featuring stories from our followers, inspired by the #because posts. (x)