Just a hiss!

By: Trademagazin editor Date: 2023. 07. 25. 11:14

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

Attila Piri
marketing director
Heinemann

According to Attila Piri, marketing director of Heinemann, in the eyes of Hungarian consumers ready-to-drink (RTD) mixed drinks are not the same as the quality cocktails served in bars, even if they are also of high quality. RTDs represent a very small category in the domestic market. The expert sees an opportunity in small-sized (maximum 0.33l), vodka- and tequila-based RTDs with maximum 5% alcohol content. //

This article is available for reading in Trade magazin 2023/6-7.