Just a hiss!
Attila Piri
marketing director
Heinemann
According to Attila Piri, marketing director of Heinemann, in the eyes of Hungarian consumers ready-to-drink (RTD) mixed drinks are not the same as the quality cocktails served in bars, even if they are also of high quality. RTDs represent a very small category in the domestic market. The expert sees an opportunity in small-sized (maximum 0.33l), vodka- and tequila-based RTDs with maximum 5% alcohol content. //
This article is available for reading in Trade magazin 2023/6-7.
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