Private label conference

Amsterdam-based organisation Private Label Manufacturers Association (PLMA) will organise a conference on private label (PL) products in Hamburg on the last two days of February.

On 27 February, Denise Klug, an expert of LZ Retailytics will introduce the German market. This presentation will be followed by a visit to the city’s biggest FMCG store. On 28 February Natalie Berg, the founder of consultancy firm NBK Retail will analyse European retail and consumption trends.

John Wright, head of retail insight at London-based company IGD will talk about how super- and hypermarkets and discounters can become ‘intelligent stores’. Thomas Strerath, former CEO of the Hamburg advertising agency Jung von Matt will speak about the latest trends in PL product packaging, while Regan Leggett, the director of Nielsen’s thought leadership and foresight will give a presentation about how to win shoppers’ hearts. //