Consumer Panel Services GfK and RetailZoom have teamed up for a landmark agreement!

By: Trademagazin Date: 2024. 06. 24. 19:54

 The result of such an agreement will be the launch of a new service that will map the entire market and thus create a Retail Audit Total Market Read for the Hungarian FMCG universe. RetailZoom will leverage the Consumer Panel Services GfK metrics and fuse them with the RetailZoom Basket Analytics to gain unprecedented insights into the Retail Measurement Science.

RetailZoom analytics in conjunction with Consumer Panel Services GfK solutions unlock comprehensive and valuable insights for manufacturers and Retailers and can influence brand KPIs, powering actionable insights to guide strategy going forward.

About RetailZoom

RetailZoom is innovating in the domain of Retail Measurement Science (RMS), offering comprehensive market analysis and consumer purchase behavior insights to empower retailers and manufacturers. Our RMS solutions provide a deep dive into sales trends, inventory fluctuation, and shifting market preferences, enabling clients to fine-tune their strategies and product offerings. In conjunction with our Customer Relationship Management (CRM) capabilities, RetailZoom facilitates enhanced customer engagement through targeted marketing and personalized service. With operations spanning 16 countries, RetailZoom harnesses a global perspective, delivering localized market insights that equip businesses with the knowledge to capitalize on market opportunities and drive growth across diverse retail landscapes.


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About Сonsumer Panel Services GfK

Consumer Panel Services GfK prides itself at being a trusted partner for the FMCG industry when it comes to critical shopper insights. Providing key information on who buys what, where, how much, how often and why (not). With its high-quality, uninterrupted data, consultancy and expertise, Consumer Panel Services GfK helps its clients deliver superior customer experiences at every stage of the shopper journey.

 Consumer Panel Services GfK currently operates across 18 European markets: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Sweden, Switzerland and Ukraine.

CPS GfK’s insights are built on 18 million shopping trips from thousands of households and map more than 1,500 retailers, covering more than 2.1m SKUs.

Consumer Panel Services GfK observes shopper behavior overtime, across all different shopping locations, allowing it to measure their footprint and provide its clients with a broad and in-depth view of their customers’ motivations, behavior and patterns, past present and future.

Consumer Panel Services GfK is now a part of the YouGov group.

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