Few companies profit from the opportunities created by digitisation
Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any kind of marketing activity – it was revealed at the Google Digital Workshop event, organised by K&H Bank and Google Hungary. According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, digitisation is both a challenge and an opportunity for the SME sector, but only few companies grab this opportunity. Csaba Égly, Google’s business development consultant in the CEE region told: not only the design and the structure of a website are important, but also its speed. Plus a website should also be easy to navigate. //
Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >The security of smartphone payment is equal to that of a bank card
The majority of people in their twenties consider smartphone or…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >