Few companies profit from the opportunities created by digitisation

Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any kind of marketing activity – it was revealed at the Google Digital Workshop event, organised by K&H Bank and Google Hungary. According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, digitisation is both a challenge and an opportunity for the SME sector, but only few companies grab this opportunity. Csaba Égly, Google’s business development consultant in the CEE region told: not only the design and the structure of a website are important, but also its speed. Plus a website should also be easy to navigate. //