When it comes to buying pet food and kitchen towel, Hungarian consumers purchase private label products

n 2017 the market share of private label groceries was up 1 percentage point in Hungary: they had a nearly 29-percent share from the more than HUF 1,700-billion total value. Manufacturer brands remained strong in the drug category as from the HUF 400-billion values sales in 2017 a bit less than 20 percent was realised by private label (PL) products – revealed the Nielsen Shopper Trends survey.

In line with global trends – retailers focusing more on the presence of their PL product both online and offline – Hungarian consumers like to purchase PL products, because they are of the opinion that they aren’t any worse in terms of quality than branded products – this is what 41 percent of the survey’s respondents think. What is more, nearly 20 percent of them reckon that the quality of PL products is improving. Less than half of the very much price-sensitive Hungarian consumers think that PL products are cheaper than manufacturers brands, and for 41 from 100 respondents the good price-value ratio of PL products is an important factor when buying. //